Neil Shah, research director, devices & ecosystems at Counterpoint Research, said that cellular-connected laptops could be the next big ARPU device for operators beyond smartphones. The new unlimited data offerings are the latest in the price wars between Reliance Jio and the incumbent telecom operators like Airtel, leading to competitive offerings and price reductions for customers.
"The Always Connected PC combines the connectivity and the simplicity of the smartphone with the power and creative capability of the Windows 10 PC, transforming how we work and play", said Matt Barlow, Corporate Vice President, Windows and Devices, Microsoft.
Qualcomm is already working closely with Jio and Reliance Retail for a 4G feature phone and entering the always-connected PC category will strengthen their brand portfolio, the Economic Times reported. As of now, Qualcomm is already working Always Connected PC with companies like HP, Lenovo, and Asus. The budget 4G laptop will come bundled with a Jio data pack.
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The laptop is Jio's next big move to capture the Indian market and increase its average revenue per user (ARPU).
Mukesh Ambani-led Indian telecom operator Reliance Jio launched the JioPhone previous year. "They take the device and bundle it with data and content". This has been an age-old problem for the telecom providers in India. Soon this will be a reality - A laptop with a sim card. Reliance is already selling Wifi dongle, Life smartphones and 4G feature smartphones. The laptop will run on windows 10 operating system which will make the device even more faster.
Furthermore, laptops with built-in cellular connectivity options also reduce the security risk that's associated with Internet usage when you connect to "free" public Wi-Fi networks.
This can probably be the future of computing as the users could enjoy connectivity in their laptops on the go, without the hassles of mobile tethering and plugging dongles.