Groups such as Enterprise, Hertz, Alamo, MetLife, Delta Airlines and United Airlines have cut ties with the firearms group in recent weeks in the wake of the deadly February 14 shooting at a high school in Parkland, Florida.
Yeti, a manufacturer of outdoor lifestyle products that include its highly popular and well-known coolers, is apparently cutting business ties with the National Rifle Association, an NRA Florida lobbyist wrote in an email to its members. In a statement released on Facebook, it denied the boycott altogether.
Neither Yeti nor the NRA have made any follow-up statements, and without additional details about the specific nature of the discontinued discount program and the program that has replaced it, the he-said-she-said continues without resolution.
The NRA Foundation was established in 1990, and since then has awarded more than $369 million in grants to a variety of programs, including law enforcement, youth education, hunter education and more. "When we notified the NRA Foundation and the other organizations of this change, we explained that we were offering them an alternative customization program".
'They will only say they will no longer sell products to the NRA Foundation.
The NRA noted in the email that Yeti coolers are a highly sought-out item at the Friends of NRA Foundation Banquet and Auction events around the US that raise money for youth and educational programs.
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'YETI should be ashamed. Yeti's statement said it had notified the NRA Foundation and "a number of organizations" that they were eliminating "a group of outdated discounting programs".
Some Facebook users commenting on the statement said, "Shame on you", and vowed to use "Overpriced Yeti products for target practice", claiming the company had "caved to the liberal propaganda machine".
On Monday, YETI tweeted a rebuttal to the NRA Foundation, calling the statement "inaccurate" and saying that "nothing is further from the truth" in response to the NRA's claim that the company has "declined to continue helping America's young people enjoy outdoor recreational activities".