Google has announced the launch of its.app top-level domain (TLD), an internet domain it paid $25m for in 2015 after ICANN began auctioning new generic TLDs (gTLD) in 2012. "This in-depth technical talk covers use cases for.app domain names, HTTP Strict Transport Security (HSTS), best practices for secure website development, and the unique security benefits of.app domains thanks to TLD-wide HSTS", Google explains in its online brochure. This can help defend against ad malware, tracking injection, and spying on open networks, the post noted. Notably, you need the HTTPS for connecting to all .app websites.
The.app domain is now in an Early Access Program until May 7.
Developers looking to booking a domain can visit get.app to see who's already there, and choose a registrar partner to start the procedure.
Google launching .app top-level domains
Google has been a major advocate of HTTPS as the standard for web connections, to encrypt communications in transit to prevent prying between clients and servers. A TLD is the last part of a domain name, like.com in "www.google.com" or.google in "blog".
The requirement that all.app domains be secured is a first for any domain. Starting May 8, the availability will be provided to the general public via any registrar of respective choice.
TLD supports Google's push to make HTTPS the default on the web, which it accelerated after former NSA contractor Edward Snowden revealed PRISM and other government surveillance programs. Right now, domains are available to register for an extra fee in order to secure domains before general availability. If you have an app, you likely want to make sure you get the domain before someone else does.
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