Google has a new policy for people buying ads in USA federal elections.
The search and advertising behemoth will now require further verification from people wanting to purchase political ads, including the need to confirm they are a USA citizen or lawful permanent residents.
Google has issued new ID requirements for United States political advertisers, according to a company blog post on Thursday.
Under its new policies, Google said political ads would include a disclosure about who is paying for them and that it planned to publish a transparency report focused on election ads. Advertisers will have to disclose which page paid for an ad, and users will be able to see what ads they're now running to any audience on Facebook.
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Included in the report details will be info on who is paying for the election ads, as well as how much money they're spending.
"For over a decade we've built products that provide information about elections around the world, to help voters make decisions on the leadership of their communities, their cities, their states and their countries", Google general counsel Kent Walker, who testified before Congress about the Russian interference campaign previous year, in the blog post. We're investing heavily in keeping our own platforms secure and working with campaigns, elections officials, journalists, and others to help ensure the security of the online platforms that they depend on. New policies for USA election ads were a "first step" in fulfilling that vow, according to Walker.
"We've partnered with the National Cyber Security Alliance and Digital Democracy Project at the Belfer Center at Harvard Kennedy School to fund security training programs for elected officials, campaigns, and staff members", Kent Walker, Google senior vice president of public policy, said.
Google plans to start the process of verifying political advertisers at the end of May and said the new policies would go into effect on July 10. "Stay tuned for more announcements in the coming months".