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The grand 2019-2022 Premier League TV rights meat raffle is taking place today and the big news is that Amazon have come hulking into the mix by snaffling up one of the final two broadcast packages.

This isn't the first time Amazon has dipped its toe in broadcasting live sport after having bagged the rights to stream the US Open and ATP World Tour tennis tournaments, as well as select National Football League matches.

Sky Sports has acquired four packages, totalling 128 matches per season, BT Sport two packages, totalling 52 matches per season, and Premier Sports two packages, totalling 53 matches per season.

Premier League Executive Chairman Richard Scudamore said Amazon was an "exciting new partner", and its Prime Video would provide "an excellent service on which fans can consume the Premier League".

20 matches per season from one Bank Holiday and one midweek fixture programme. It will be the first time a full round of Premier League fixtures has been broadcast live in the UK.

After the past two domestic deals both produced 70 per cent jumps in the value of rights, the league is now experiencing a downturn and looking to generate more revenue overseas where all 380 games are available live each season.

Amazon Prime membership now costs £7.99 per month or best price £79 per year.

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Amazon Prime already broadcasts live sports, such as the US Open tennis and NFL American football.

Although a figure has not been released as to how much Amazon - who have been in talks over the past couple of months over the package - has paid the Guardian reported the EPL did not get the price they were hoping for as the companies bidding didn't see it as a money maker for them with just two rounds of matches. Amazon has now stepped in and scooped up one of those tranches of rights.

Though Amazon may have gotten a discount, its Premier League price tag would still likely hit nine figures in US dollars.

"By coming together and agreeing this change, the clubs have provided a platform for the future success of the league for many years ahead", Scudamore said.

On a busy day of announcements at the Premier League's summer meeting, it was also confirmed that the "big six" clubs have won their fight to take a bigger share of the top tier's booming worldwide broadcasting revenue.

"When the Premier League was formed in 1992 nobody could have envisaged the scale of worldwide growth in the competition which exists now", Scudamore said.

The deal underlines Amazon's ambition to take on traditional pay-TV broadcasters in the multi-billion dollar battle for sports rights.


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