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After sharing World Cup coverage with SBS over the past 48 hours due to technical issues, Optus Sport have announced that they'll continue to do so for all remaining group games at the tournament.

The telco bought exclusive rights to 39 of the 64 games for a reported $8 million but multiple games have been disrupted by technological failures since the tournament kicked off six days ago.

Despite a small number of users still reporting issues trying to watch the World Cup games on the Optus Sports stream on Tuesday night, Mr Sheridan noted that the network had performed better than the weekend period which saw fans direct a torrent of online abuse at the telco.

SBS will show all matches until the end of the group stage.

SBS sub-licenses its rights to Optus, but retains shared broadcast rights for the semi-finals on July 11 and 12, third place play-off on July 15 and final on July 16.

"The FIFA World Cup is the absolute pinnacle of football, a sport are deeply passionate about", he said. Even Prime Minister Malcolm Turnbull intervened on the issue, contacting Optus CEO Allen Lew, who apologised and gave SBS simulcast games for 48 hours from Monday.

"He assures me he is giving the World Cup streaming problems his personal attention and he believes it will be fixed this evening", Turnbull said on Monday.

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Optus chief executive Allen Lew apologised "unreservedly to all Australians" on Sunday, but there were further issues later that night.

"We have the confidence we needed to reassure the Australian public that we've got this and that our effort have worked", Lew told media on Wednesday afternoon.

"We have listened to the feedback from Australian soccer fans", Lew said.

Optus subscribers suffered buffering and throttling issues for the games, along with blank screens and "playback errors" when signing in.

With concerns rising over this unprecedented era of sports coverage, Spark have vowed to get things right during next year's Rugby World Cup broadcast, saying they are confident in their ability to deliver the streaming service. "I offer an unreserved apology to those customers that have been let down".

However, if the BBC wants an object lesson in depending on broadband for the supply of a mass-market sporting event they should speak to Australia's OPTUS, where the Federation Internationale de Football Association video stream was "battered" by multiple failures and admitting that they were overwhelmed by consumer demand, and in particular last-minute requests for the signals.

"We appreciate customers have given us another go and invite those to tune in for tonight's games", he said.


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