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Amazon Prime is the retail giant's premium subscription tier, offering faster and cheaper delivery on thousands of items and access to its Video and Music services for £79 annually, or £7.99 per month.

Amazon's Prime Day sale is back with the online retailer boasting this year will be bigger and better than ever.

This year's deals include discounts on hot electronics, freebies for subscribers of services under the Amazon umbrella like Twitch and Kindle, and just about everything else you can imagine. Here's everything you need to know about Amazon Prime Day 2018.

One of the headline benefits of Amazon Prime is its upgraded shipping options.

The catch is that you have to be an Amazon Prime member to take advantage of the deals.

And while the real barrage of deals will begin on July 16, you can already start saving a lot of money on the early deals Amazon is releasing before Prime Day.

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The operation began at around 11 a.m. local time on Monday and is expected to finish for the day around 9 p.m, reported the BBC . He also tweeted that SpaceX and Boring Co. engineers were headed to Thailand to see whether they could assist Thai authorities.

The event lasts 36 hours.

If you've never been a Prime member before, you can get a free 30-day trial just by signing up.

Prime Exclusive Phones carries a rotating selection of popular mobile phones that are usually priced lower than you'd pay elsewhere - and regularly go on sale for even less.

Amazon Prime Day 2018 starts on Monday, July 16 at 3pm EST.

For instance, through July 17 you can get the Nintendo Switch from Target's Google Express storefront for $224.99 via coupon code "EXTRA25".