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The company's scheme to gain attention was launched last month when it announced that its restaurant chain would change its name to IHOb.

IHOP is giving away its iconic short stacks for a few cents on July 17.

On Twitter, the company said, "That's right, IHOP!".

The International House of Pancakes has revealed that it faked the controversial name change to promote a new burger menu.

The internet was not too pleased with the name change, and IHOb faced instant backlash. Less than two weeks into the campaign, the website YouGov.com said its Brand Index showed that the number of US adults talking about the restaurant chain with friends and family members increased from 19 percent to 30 percent. And, IHOP never took pancakes off the menu.

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IHOP is officially back to its original identity as the International House of Pancakes.

IHOP is back after a brief but purposeful name change, and the restaurant chain is apologizing to customers for the ruse with cheap pancakes!

Pancakes and burgers coexist in harmony.

'It did exactly what we intended it to do, which was to get people talking about, and thinking differently about, IHOP, ' she said.