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"Over the coming weeks we'll also be introducing Peak Pass, which will allow you to waive one peak fee per month".

Under fire on multiple fronts, MoviePass on Thursday starting charging its more than 3 million subscribers extra for particularly crowd-pleasing movies and showtimes as the service struggles to stop hemorrhaging cash.

Engadget reports that peak pricing is going live today, though some users won't be subject to that fee right away. Similarly, the service hasn't put a cap on how much the extra fee will cost; the actual surcharge will vary depending upon which movie and showtime you're trying to see.

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Officials were also expected to hash out the return of the remains of United States soldiers killed in the 1950-53 Korean War. According to a "source in Washington", the song had been a previous topic of conversation between Trump and Kim.

In an FAQ on its site, MoviePass explains its new dynamic pricing plan and the accompanying surcharges in more detail, but not a lot of detail. The company last month suggested it would be $2 but a screenshot distributed to the press shows a fee of $3.43. "So if you really want to see a big movie on opening night that will sell out very quickly, this (peak pricing) system lets you know, and encourages you to try an alternate date or time, so you can still have a great experience".

To offset the new fee, MoviePass will introduce additional benefits and features to the service sometime in August, such as the ability to buy an additional ticket for a friend who's not a member of the service-although that will cost "somewhere near the retail price of the ticket". It should be noted, however, that no movies in the Cleveland area are now showing Peak Prices in the MoviePass app. To that end, Lowe recently announced the company's plan to implement "Peak Pricing" sometime this month.

MoviePass has subsidiaries like MoviePass Films and MoviePass Ventures that have made them a player in production and distribution in addition to just exhibition. By keeping the $10-a-month plan as its base offering, MoviePass said its customers "still get the best deal possible". As we continue to blaze past three million loyal subscribers, our promise to you is to provide the most affordable service for everyone.


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