"Imagine if Sacha Baron Cohen had been undercover secretly filming a new show for a year", the teaser's text reads, before flashing a quick montage of very Cohen-y images like a fake mustache, a naked butt and President Obama dressed as a Sunni cleric.
Cohen's latest teaser for his upcoming series features one of the most controversial figures from the George W. Bush administration: The pro-torture vice president who famously shot a guy while hunting birds, Dick Cheney. This is gonna be a good 'un.
In the clip, a voice that sounds like Cohen-in-disguise can be heard asking Cheney to sign the waterboard.
After signing it, Cheney actually says, "That's a first".
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Yet the performances of Gareth Southgate's squad - the second youngest at the tournament - are being celebrated wildly back home. The BBC said 19.9 million saw the match on BBC One while 3.9 million used iPlayer.
"That's the first, that's the first I've ever signed a waterboard", Cheney remarks, presumably unaware that he was being filmed for a comedy show.
Producers explain: "Famous for creating a roster of iconic moments and incendiary characters, Baron Cohen returns to series television for the first time in more than a decade, writing and directing Who Is America?". "He's back as you've never seen him before", a caption on the video said before the words "Sacha Graduates Soon" and the Trump University logo appear on screen.
Showtime has described Cohen's character in Who Is America? as "shameless", "unhinged", and "cold-blooded", and that the program is "perhaps the most risky show in the history of television". Baron Cohen and Trump have always been critics of one another, with Trump openly hoping for Cohen to lose popularity at different points. "Sacha Baron Cohen go to school, learn about being amusing, you don't know s***".