Some parents paying for Fortnite tutors say they hope their children's gaming skills could eventually lead to a college scholarship or a lucrative career in e-sports - video games with their own professional leagues, competitions, star players and millions of devoted followers.
Twitter users were in disbelief that parents would hire "Fortnite" tutors.
Amid the popularity of the game Fortnite: Battle Royale started appearing eSports coaches offering their services to teach children the finer points of the gameplay. In an article from The Wall Street Journal, Fortnite coaches work similarly to academic tutors - helping children in a subject they might struggle with.
Ally Hicks told the publication she was anxious that her 10-year-old son wasn't winning in Fortnite so she spent around $50 for four hours of online lessons.
Fortnite fans are going the extra distance to win battles and prove they are in the top of their class.
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According to those parents, some children are feeling pressure not just to play with their friends, but also succeed. Apparently this game is so popular kids are finding themselves on the outside of the social circle if they're not the best player they can be. When you think of hiring a tutor, the first thing that probably comes to mind is going to school school and getting an education.
The trend has also caught attention in the U.S., with Nick Mennen paying $20 hourly for his son to receive lessons.
If you are unfamiliar with Fortnite, it is a free-to-play video game.
However, an 18-year-old coach told the publication that he's a bit perplexed by the whole situation: 'My dad would never have paid for me to take video game lessons, ' he commented. "It's not like they're going to turn 35 and be like, 'Well, I'm a baseball fan now'". He hired his two sons, 10 and 12-years-old, a Fortnite coach in June and said he will continue to do so as long as the kids keep up their grades.