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He also said the newborn babies exclusively need first breast milk within an hour of their birth as it contains nutritious colostrums and antibodies that make them stronger, enhancing immune system and disease resistance capacities.

Ms Opendi said exclusive breastfeeding right from the first hour protects children from malnutrition and other early childhood diseases. For this, mothers are encouraged to breastfeed for up to two years and beyond with addition of complementary foods from the 6th month. The bank has been supplying milk for babies in the city, both in the private and government hospitals, for ten months now. OGHS has also recently earned The Gift designation The Gift is an evidence-based designation program for Louisiana birthing facilities created to increase breastfeeding rates and hospital success by improving the quality of maternity services and enhancing patient-centered care.

In a statement this week Laura Sayce, Lactation Consultant at Life Healthcare's Genesis Maternity Clinic, said research has demonstrated that mothers and other caregivers require active support for establishing and sustaining appropriate breastfeeding practices. These mini-sessions will cover topics that include breastfeeding, labor comfort measures, infant care and safety, and a brand new class for grandmothers-to-be called Nana's Time.

A child is being breastfed by the mother. There are also health benefits for mothers such as having a lower risk of breast and ovarian cancers.

"World Breastfeeding Week gives us an opportunity to further educate people about the benefits of breastfeeding to save lives and improve the overall health of infants and their mothers", she said.

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Southwest Florida and Lee County Breast Coalition are taking steps to provide more support to mothers who struggle with breastfeeding. It also contains growth factors which help the intes- tine to mature and reduce intolerance.

After the first feed, babies are to be breastfed on demand that is whenever the baby shows signs of hunger day and night.

World Health Organization and the United Nations Children's Fund (Unicef) confirm that breastfeeding contributes to reducing child mortality rates.

Beyond combating marketing of breast milk substitutes, there is need to invest in policies and programmes that support women's breastfeeding.

"Breastfeeding also plays an important role in achieving the 2030 Sustainable Development Goals for motherhood and childhood".