While there, they noticed that posters in their local restaurant contained no pictures of Asian people.
In an interview with Click2Houston website, Maravilla said he and his friends were inspired by "Crazy Rich Asians". "And there was this blank wall". But when the moment came, they were ready and the poster went up without a hitch.
His prank has since gone viral, with his Tweet of the initiative garnering 195,000 retweets and over 797,000 likes as of September 4.
"I really hope they'll never take it down". One of them even dressed up as a store employee instructing his pals to put up the poster, which hasn't been removed since July 13.
"We went thrift shopping and found a McDonald's shirt for $7", Maravilla says in the video.
Kim Kardashian is 'fighting' to free another prisoner
Young previously had been arrested at both 18 and 19 on both felony and misdemeanor drug possessions charges. I don't get to go to frat parties or talk to women, but this is the time to get my skill set.
Jevh Maravilla and his friends documented their entire plan, from setting up a photoshoot to buying official McDonald's gear, in an effort to ensure there are more images of Asians in McDonald's stores.
He shared a video showing the evolution of the prank on YouTube as well.
As of Tuesday morning, Maravilla told USA TODAY the advertisement was still hanging in the restaurant.
McDonald's, however, did not indicate whether it meant to remove Maravilla and Toledo's photo.
"We weren't trying to make a bad rap with them, we weren't trying to do any harm", Maravilla said. The group brought the poster into the restaurant and leaned it against a wall - backwards, so as not to attract attention. "I hope this can open the eyes to not just McDonald's, but other major companies can embrace different ethnicities", Maravilla told CNN. "That's the main goal".
"We take pride in highlighting diversity in every aspect of our restaurants. We applaud these students' creativity and hope to see them in our restaurants again soon", the owner said.