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Amazon has announced Amazon Storefronts for customers in the USA with the aim of helping small- and medium-sized businesses (SMBs) sell their goods through Amazon. "Amazon first invited businesses to sell on Amazon almost two decades ago, and today, small and medium-sized businesses are a vital part of Amazon's large selection and commitment to customers". The Storefronts page will feature new businesses weekly, and customers can click through on products to learn more about the companies.

Curated American Collections: Customers can shop from more than 25 product categories to discover items from USA innovators, artisans, entrepreneurs and more, including products like protein sandwich cookies.

To find Storefronts from the Amazon.com, customers can click on the rotating banner featuring a USA business, or navigate to the store directly at LINK. Amazon Storefronts will also post "Storefront of the Week" video interviews with business owners, plus company profile stories entitled "Meet the Business Owner". The page features 20,000 businesses across categories like Home, Books, Jewellery, Electronics, and Beauty. To help illustrate the growing number of businesses on Amazon, a series of business logos comes together at the end of the ad to form the Amazon smile logo. These small sellers have become more important to Amazon, since its third-party sales - those that aren't made directly by Amazon - now account for more than half of Amazon's online sales.

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Amazon sells products from more than one million mid-size businesses. Minnery said he started selling his toys on Amazon Handmade about two years ago and was asked by Amazon to join Storefronts. "We're championing their success with this new store as well as a national advertising campaign featuring a successful MI business selling on Amazon to customers across the USA and worldwide". The ad shows trucks and shipping containers featuring the soap company's logo traversing the country, all while The Little Flower Soap Co.'s storefront is closed. "When there is worry about creating jobs, it's reassuring for customers to know their purchases are helping sustain jobs in the U.S". At this time, it's not clear whether Amazon will add more small businesses to the Storefronts section.

In May, Amazon argued it was good for small businesses in its Small Business Impact Report. The Institute cites US census data showing that 85,000 small businesses closed between 2005 and 2015.


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