The US technology giant will host its major September keynote later today at their headquarters in Cupertino.
But new iPhones aren't the only product observers will be looking to see.
Apple Inc is expected to launch three new iPhones on Wednesday and leaks from Apple website have so far suggested that they will be named XS Max for the top variant, XS for the next level model and Xr for the entry version. It was previously revealed that the 5.8-inch OLED iPhone will be called the iPhone Xs. This image also includes the storage and color options available for the Xr.
Apple also is expected to release an iPhone with minor updates to last year's $1,000 model and another version made of cheaper materials, including a 6.1-inch LCD screen. That's one more color than last year's iPhone X, which came in either space gray or silver.
Today, Apple will introduce its newest iPhone lineup.
The Apple 2018 iPhone Event Live Blog (Starts at 1pm ET)
Fans of Apple may also remember that the company promised a wireless charging pad, the AirPower, a year ago. While we know a lot about Apple's new iPhones we still have no idea what the pricing will be.
Apple has a habit of throwing in a few surprises at its launch events so expect plenty of other shiny new gadgets to be unveiled including a new Apple Watch.
"Apple has sent us some dummies/samples", an Arktis spokeswoman said.
A faster chipset, better camera system and bigger battery may be among some of the biggest changes.
Luckily there's not long to wait until all is revealed and Express.co.uk will be in Cupertino to bring you all the news live as it happens. As always, you can watch the event live in Safari on your iPhone, iPad, iPod touch, and macOS device, or in Microsoft Edge on Windows 10 right here on Apple's website.
It is expected to be a grander form of the iPhone X with a 6.5-inch screen, around an inch bigger than the screen of the iPhone 8 Plus.