Last year's iPhone X - pronounced "ten" - represented a major redesign.
So what did Apple announce?
The new watch can also detect falls and contact emergency officials. A third feature incorporating an electrical heart sensor allows users to take an electrocardiogram (ECG) directly from their Watch.
The app will alert users of any abnormal cardiovascular activity or if their heart rate goes above or below certain thresholds. Four cores are efficiency cores that use up to 50 percent less power. The device is available in two sizes - 40mm and 44mm. Apple has also shifted the microphone to reduce echo for better sound quality.
For starters the Watch Series 4 is thinner, yet despite that it now has a much larger OLED display that nearly reaches to the edge of the device. There's no word on the India availability of the new Apple Watch Series 4.
The latest price increase for the highest-end iPhone makes it, for the first time, more expensive than the entry-level price of a MacBook. The smartphone features a 12-megapixel f/1.8 aperture wide-angle lens on the back.
China Mobile's Facebook page hints the new flagships could arrive with dual SIM card support.
The iPhone Xr is also splash and water resistant, with a rating of IP67, and will also come in six new finishes: white, black, blue, yellow, coral and the exclusive (PRODUCT) RED edition, which helps raise awareness and inspire action to fight HIV/AIDS. It will come to India on October 19 with pre-orders opening on this date. In Pakistan, they will be released by the end of September or start of October.
Deep divisions in British politics with just 200 days to Brexit
Backbenchers told May's chief of staff, Gavin Barwell, the prime minister must "chuck Chequers" over a dinner at No 10. The EU and Britain hope to clinch a deal later this year so parliaments on both sides can ratify it before Brexit.
Another big feature in the new iPhone XS and XS MAX is improved bokeh.
Phil Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an event at the Steve Jobs Theater.
Apple's newest iPhone will again test the limits of how much people are willing to pay for the latest technology.
It is possible this device will tout an LCD display rather than the OLED present in the current iPhone X. Both the phones have notch housing true-depth sensor that enables FaceID and Animoji.
The dual 12-megapixel rear cameras on the new iPhone XS models will let users alter background blur on images after they've captured them for the first time, and deploy a mode called Smart HDR that would use artificial intelligence to identify scenes or even users' eyes.
The chipset, too, is the same as on the iPhone XS and XS Max.
Apart from its screen specifications, the iPhone XR also uses the new A12 Bionic processor that the XS and XS Max also use, which boasts more cores and faster speeds than previous models. They will start selling on September 21st but the India launch isn't clear.