The Xr will be available in Canada starting at $1,029 according to Apple.
What will the iPhone XR cost?
Starting in iOS 12, notifications are now grouped based on the app, instead of in a never-ending chronological stream.
If you're still dreaming about getting the top-of-the-line model, the iPhone XS will still run you $999.
Google is also expected to announce the third generation version of its Pixel smartphone when it holds its own smartphone event in October. It still has the edge-to-edge design and Face ID, replacing Touch ID entirely in the new iPhone lineup.
This bigger display will allow for richer, more customizable watch faces, which you can outfit with new complications including your favorite contacts and multiple time zones.
Apple has once again taken to its Steve Jobs Theater in Cupertino to show off the iPhone XS, the Apple Watch Series 4 and potentially a few other surprises. But rather than using OLED technology, Apple has opted for a standard LCD screen. Apple, due to its time to market, got the first batch. That means saying goodbye to the iPhone's "chin and forehead" look that had become associated with it.
The Apple 2018 iPhone Event Live Blog (Starts at 1pm ET)
Fans of Apple may also remember that the company promised a wireless charging pad, the AirPower, a year ago. While we know a lot about Apple's new iPhones we still have no idea what the pricing will be.
No home button. Got it. Meanwhile the iPhone Xs Max can last 90 minutes longer.
Both devices have an A12 Bionic Chip inside. And when it comes to capturing video, there's a faster sensor with better low-light performance and video stablization, as well as support for recording stereo sound thanks to the four built-in microphones.
You can pre-order the iPhone Xr beginning October 19 and it will ship on October 26.
What's new with the camera? There may have been gasps when the price of the iPhone X was revealed past year, and there is likely to be a repeat of this when people hear price tag that will be attached to this phone when it goes on sale.
There's the same A12 Bionic processor and the same 12MP wide-angle camera from its big brothers - yes, there's just one rear-facer, but it offers numerous same features. As is the trend with most modern smartphones on the market right now, you can also look forward to a dual-lens 12 megapixel camera. It features Smart HDR, which automatically makes improvements to photos using machine learning.
Apple senior vice president of worldwide marketing Phil Schiller talked about an addition Apple's portrait mode that now lets people adjust a photo's depth of field after it was taken.
"Looking for the next wave, Apple is clearly expanding into augmented reality and wearables with the Apple Watch and AirPods wireless headphones", the firm said.