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Kaepernick trigged a firestorm over two years ago when he began taking a knee during the playing of the National Anthem during football games.

"It's nearly as if they're ashamed of America and I personally think it's one of the dumbest marketing decisions I've seen come down the pipe lately", he stated. The initial fear among Nike supporters was that the sports apparel giant's stock market value will take a nosedive.

Nike gained 170,000 Instagram followers, and an Instagram post featuring Kaepernick was the second-most liked post in Nike's history, behind a post about the World Cup.

"Believe in something. Even if it means sacrificing everything", he said.

A billboard featuring former San Francisco 49ers quaterback Colin Kaepernick is displayed on the roof of the Nike Store on September 5, 2018 in San Francisco, California.

Nike stock prices reached an all-time high Thursday, closing at $83.47.

Only Liverpool can beat City to EPL title, says Sarri
And former Liverpool FC star Owen has been very impressed by what he has seen from the west London side so far under the new boss. Sarri, 59, has since overseen a ideal start to his tenure with the Blues , winning all four Premier League matches so far.

But for now at least, despite the initial drop and President Donald Trump's tweeting "What was Nike thinking?"

In a press release, Truett McConnell University President Dr. Emir Caner said the school will no longer sell Nike apparel on campus. "And when my father can look at me and tell me that he's not offended and that he understands, then how could I - who didn't do that service - be offended?"

Nike's Colin Kaepernick "Just do it" campaign The campaign in question made its first video appearance when Kaepernick tweeted out a two-minute video featuring himself narrating stories of athletes who have beaten the odds, ending with the words "It's only insane until you do it", then changing to "Just do it". "I wonder if they had any idea that it would be this way?" The ad "spoke to Nike's core consumers in a very Nike-esque provocative way", he added.

Early sales data from Edison Trends show Nike sales are tracking well above this time previous year.

It will likely be months, if not longer, until anyone can fully measure the business impact of Nike Inc.'s controversial partnership with quarterback-turned-activist Colin Kaepernick, but early data from Edison Trends show sales tracking well above a year ago. "Nike shares slipped as much as 3.9 percent to $79 as of 9:31 a.m. Tuesday in NY - the biggest intraday slide in five months".