Besides the tongue-in-cheek illustration, there's also a leaked ad from China Telecom picturing a new iPhone with dual SIM cards and the text, "New iPhone coming soon, dual SIM support, I've been waiting for you".

Apple officially announced its 2018 iPhone line-up at a press event in Cupertino, Calif. Wednesday: The company is replacing last year's iPhone X with a new model dubbed the iPhone Xs, which comes with a bigger-sized Xs Max variant.

While we know a lot about Apple's new iPhones we still have no idea what the pricing will be.

Apple still faces some questions: How can it continue to make a profit despite a global slowdown in smartphones sales?

Apple has remained mum about revelations planned for the event at its spaceship campus in Silicon Valley, but the timing fits its pattern of annually introducing iPhone updates.

Fans of Apple may also remember that the company promised a wireless charging pad, the AirPower, a year ago. It's expected that the price tag could be as high as $1,200.

Confirmed: OnePlus 6T will feature in-screen fingerprint reader
Important to note, Vivo is one of the three smartphone brands that are owned by Chinese smartphone manufacturer BKK electronics . Will the OnePlus 6T bring a minor upgrade over the OnePlus 6 , or will it be something truly worth spending your money over?

Apple's other products category, including HomePod, AirPods, Apple TV, Apple Watch, Beats speakers, headphones and accessories, had sales worth $3.74bn in the third quarter, a jump from $2.74bn a year ago. "And I think they'll accomplish that with this lineup". Also once again missing, just like on many other phones these days: a headphone jack. The previous Apple Watch was available in 38 mm and 42 mm sizes.

Apple's smartphone segment is its most significant revenue driver, accounting for more than 60 percent of the company's revenue in fiscal 2017.

As expected, the designs of the two new iPhone models closely mirror the iPhone X, with edge-to-edge displays and notches to accommodate the front-facing sensors and cameras.

The tech industry has been under increasing scrutiny for a variety of issues, including the addictiveness of their products, questionable privacy practices and the dissemination of misinformation. As a result, Apple's Twitter feed is barren.

Cook is expected to give the keynote presentation on Wednesday.