Google chose to refocus its efforts into investing in RCS - a carrier supported messaging system that can be used on every device which supports SMS.
Following a report from 9to5Google about Google Allo's possible fate, Google released a blog post about the future of Allo, Duo, and Android Messages. They claim Allo will be shut down "soon", but the announcement may have been delayed due to the previous report about Hangouts.
"Given Messages' continued momentum, we've made a decision to stop supporting Allo to focus on Messages", the company added. Verizon confirmed its support for Google's RCS and promised to introduce support for the service starting early 2019.
Back in April, Google paused investment in Allo, and transferred its entire workforce to other projects and shifted all resources to the Android Messages team. "Allo will continue to work through March 2019". Despite being a generally competent messaging app, Allo had nothing to draw users to it initially - and Google had no strategy to compensate this. With Hangouts and Allo out of the way, Google may finally have a straightforward approach to messaging.
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Duo, the video calling application, lives on as well and won't suffer the same fade as Allo. Today the company announced an easier way to send video messages to your contacts.
With Android Messages Chat, you're no longer limited to 160 characters. The company promises they will continue to improve the service with features that utilize machine learning. Hangouts - as Google has already shared - will be split into two products Hangouts What and Hangouts Meet.
Enterprise Hangouts Chat users will eventually be able to include people from outside of their organization, and Hangouts Meet users can now organize meetings with up to 100 participants.
Now, before you get too excited, it's worth mentioning that Verizon was said to add RCS support for Pixel phones in mid-November during a dedicated event, but that didn't happen. Enter your email to be subscribed to our newsletter.